1. INTRODUCTION
1.1.
Background
Tourism Sector is a field that is in high demand by
the international community today. Asia, especially the ASEAN region has a warm
tropical climate to be the charm for the tourists, especially from the Western
countries to seek warmer temperatures in the ASEAN region. Tourism in the
region are very famous in Indonesia, Singapore, Malaysia, Thailand and Vietnam.
Territory of the Republic of Indonesia into the ASEAN
and the world tourist destinations, has many tourism potential. Various things you want nearly
everything there is in Indonesia. Want traveled shopping, Indonesia has a
diverse art market (Sukowati, Malioboro, etc.), the famous wholesale market and
assessed the largest se Asean (Tanah Abang), Factory outlets are spread in Bandung and surrounding areas. Want traveled nature,
Indonesia has a range of alternatives ranging from mountains, mountains, lakes,
beaches, marine tourism. Indonesia is rich in art and cultural diversity can be
a fascinating tourist blistering power. When compared with neighboring
countries Malaysia, Indonesia's tourism potential of higher quality and is
sold, but in an assessment of the report World Economic Forum titled "The
ASEAN Travel & Tourism Competitiveness Report 2012", Indonesia
recorded only has three advantages over the neighbor country, Malaysia.
Indonesia excels in the factors of safety and security, natural resources, and
priority sectors of travel and tourism. Indonesia has received bad judgments
especially in the promotion, infrastructure, and government policies
Looking at
some of the above phenomenon, so in this paper takes the theme of
"Comparative Tourism Indonesia and Malaysia".
1.2. Problem
Formulation
Based on
the background mentioned above, the writer can formulate a problem, the state
tourism comparisons How Indonesia and Malaysia?
2. DISCUSSION
A more complete definition, tourism is a service
industry. They handle services ranging from transportation, hospitality
services, shelter, food, beverage, and other related services such as banking, insurance,
security, etc.. It also offers a place of rest, culture, escape, adventure, and new experiences and
different others.
Analyzes used in the
discussion of this paper is more directed at the implementation of tourism
programs in Indonesia and Malaysia. The technique used is to compare the
differences (Most different systems design / MDSD) implementation of tourism in
both countries.
2.1.
Indonesia and Malaysia Tourism Promotion
Promotion of tourism between Indonesia and Malaysia
that Malaysia is superior in 2011, Malaysia is able to record the number of
tourist arrivals to 24.71 million, while Indonesia only 7.65 million people.
Many people found that promotion or availability of information is very weak
compared Indonesia Malaysia.
Tourist or traveler difficulty accessing the
information to travel to Indonesia, and Malaysia to access and easier to get
pretty full. This information not only through the internet only but a guide
book tour in Malaysia are distributed free of charge by the Malaysian government
in the area of hospitality, airports, restaurants, markets, etc. where it is
a place where tourists entered Malaysia and strategic activity. Including the
holding of mass media and especially the world of tourism businesses to work
together to promote tourism in Malaysia as the government claimed input
Malaysia's largest state budget.
The
Indonesian government does not apply the same to advertise its tourism to
tourists, it is the promotion of slow and only a few sights are able to appeal.
Indonesia only do promotion through exhibitions of International tourism. The
mass media also rarely show tourist destinations in Indonesia and diverse
beauty.
2.2.
Infrastructure Tourism Indonesia and Malaysia
Indonesia Country wide area beyond the area of
Malaysia, its natural charm as well as more alternative than Malaysia, but
Malaysia was able to attract tourists traveled in Malaysia. Indonesia has a
very beautiful tourist place in Raja Ampat, however famous for its price is very expensive. This occurs because the infrastructure of Indonesia
who have not been able to reach the entire region, especially with the
potential of tourism. Infrastructure is here structuring tourist location,
organizing the road to the location, as well as the existing infrastructure.
Indonesia is very difficult to implement a system for the development of
tourism packages. The problem faced difficult to reach areas, the lack of means
of transport and regulation are still poorly tourist sites.
Country Malaysia with a smaller area of Indonesia
and tourist destinations of Indonesia less able to manage and develop their
potential to attract tourists traveled to Malaysia. Malaysia uses the system
package where tourists can enjoy a package tour in Malaysia with 1 times pay
and a relatively close distance between one place to another place. This is
supported by adequate transportation facilities, arrangement of tourist destinations that are
certain areas so that it becomes a "complex" tours and tourist sites
clean and orderly.
The difference is very
apparent here is the world's transportation infrastructure supporting tourism
in Indonesia and Malaysia. Indonesia is trying to improve and develop the
airport entrance just as tourists, but less attention to other modes of
transport such as port terminals, stations. For example, when tourists will
vacation to the island of Java Karimun if directly from the Port Tanjungmas
Semarang. Ports Tanjungmas concern, dirty, and submerged rob, and used boats to
cross to get to Karimun Jawa less comfortable and less enjoyable for tourists
will add a bad image of Indonesia's tourism infrastructure. Negara Malaysia has
to clean up the transport sector such as supporting tourism train that was
clean and convenient to use for the location of the desired type. Public buses
in Malaysia. Not too long "ngetem" or wait for passengers on the
highway, the bus has been facilitated with AC or air conditioning, comfortable
for passengers using public buses to tour a la "backpacker"
2.3.
Tourism policy of the Government of Indonesia and
Malaysia
State of Indonesia is very famous for its inconsistent
policies. Replace ministerial policy change. This is the weakness of
Indonesia's tourism policy. As we know in 2009, Indonesia has the slogan Visit
Indonesia, in 2011 changed to Wonderful Indonesia. Substitution slogan will be
ineffective and inefficient if only a change of slogan no corrective action or
the development of Indonesian tourism and will confuse the international and
national markets to branding or the new slogan. These changes will take a lot of
time to reintroduce slogan or branding Indonesia travel on international and
national tourism market. Costs incurred will also burden the employers in the
field of tourism in Indonesia as well as governments. Costs to promote another
new branding and changes promotional documents previously. Industry sectors
such as tourism a leading travel Indonesia Visit Indonesia slogan stuck in the
body of the bus or their car as promotional efforts should be re-painted or alter
the images in bus body becomes Wonderful
Indonesia.
Country
Malaysia possess a tour Malaysia Truly Asia slogan that has existed since 1996
and was awarded as the 'Best Long Term Marketing and Branding Campaign Gold
Awards' at the Asian Marketing Effectiveness Awards 2008. The slogan is
considered the most successful slogan in Asia. The Malaysian government in 1996
made enough slogan to be marketed to the international and national markets
as Malaysia travel advertising. In the next administration does not change the
slogan or brand ads, but continues to improve and develop the Malaysian tourism
industry to better attract tourists to visit Malaysia. So tourism Malaysia
become more effective and efficient.
3.
CLOSING
Conclusion
Comparative of The Tourism Indonesia and Malaysia are the three variable ratio
Indonesia lost to Malaysia tourism. The weak role of government in promoting
and developing the world through the eyes of the national tourism promotions,
improved tourism infrastructure, and policies related to the Indonesian
tourism.
Advice given Indonesia has a huge
tourism potential than Malaysia should be able to manage the tourism potential.
Management and improvement of infrastructure is very important and urgent at
this time to attract new tourists to suggest that offering the his partner and
future trips to Indonesia. There needs to be an active government role in
developing tourism in Indonesia by creating diverse forms of media campaigns
and promotions to reach all people in order to be a strong impact on tourists
visits increased. Policies are consistent with the world of tourism and has a
vision of future for the design of the Indonesian tourism in order to better
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